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Promotional car sales text messages help engage customers with your dealership.


Car sales text message templates are time-bound and have a call-to-action that encourages customers to buy now. These messages are more effective as they create a sense of urgency and are personalized to the customer.

Why Do Promotional Car Sales Text Messages Matter?

Promotional car sales text messages help engage customers with your dealership.

Car sales text message templates are time-bound and have a call-to-action that encourages customers to buy now. These messages are more effective as they create a sense of urgency and are personalized to the customer.

How To Write a Promotional Car Sales Text Message?

No matter what you are trying to sell, always start with a hook to pique the customer’s interest. Offer them a promotion that is only available for a limited time to encourage them to buy now. Finally, create a sense of exclusivity by making the product feel like it is not available to everyone.

There are a few things you should keep in mind when writing a promotional car sales text message:

  • Keep it short and sweet: Customers are more likely to engage with a concise and to-the-point message. Long messages will likely be ignored.
  • Use strong calls-to-action: Include phrases such as “hurry in today” or “act now” to encourage customers to take action.
  • Use images, links and videos: Customers are more likely to engage with messages that include multimedia content.
  • Personalize the message: Add the customer’s name or other personal information to make the message more genuine.

While car sales text messages are an easy way to reach your target market, the marketing messages with the best results do not come off too salesy. Avoid the overuse of capital letters or buzzwords like “free.”

Look at the following two examples of car sales text message templates and tell which one would make you more likely to buy a car from the dealership.

Example 1

“HURRY IN TODAY AND GET $1000 OFF YOUR NEW CAR! FREE TEST DRIVE INCLUDED!”

Example 2

“Hey Dave,It’s Jake from Joe’s Auto. You inquired about the blue BMW model online a few days ago. I wanted to invite you for a test drive today. If you’re interested, let me know, and I’ll hold one for you. Thanks!”

Example 2 is still promotional, but it’s not as in-your-face as the first example. It’s more likely to result in a car sale as it is less salesy and more personalized. Promotional car sales text messages should be used in moderation as part of an overall car sales strategy that includes other marketing tactics.

With that in mind, we’ve compiled a list of 28 car sales message templates to help you engage potential customers and drive more car sales.


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